March 12, 2026
Rehband, a global leader in premium knee sleeves and performance supports, and the World Fitness Project today announced the extension of their partnership for the 2026 season. Rehband continues as the Official Knee Sleeve Provider of the World Fitness Tour, building on a collaboration between the two organizations that began in 2025.
The renewed partnership brings together two organizations committed to helping athletes perform at their highest level, push beyond their limits and realize their full potential. Rehband continues to support the World Fitness Project athlete community with performance-driven knee sleeves designed for the demanding combination of strength, speed, endurance and high-intensity movement found in functional fitness competition.
The World Fitness Project is a professional, season-long functional fitness league built around the World Fitness Tour. Rather than a single annual event, the season is structured as online qualifiers, live Tour Stops and the World Fitness Finals, giving athletes repeated opportunities to compete and fans a continuous competitive narrative to follow. It is a format that has given the sport something it long lacked: a season with a calendar, a points race and continuity from one event to the next.
The partnership continues throughout the 2026 World Fitness Tour. Tour Stop 1 was staged at Drumsheds in London, United Kingdom, from May 1–3, and Tour Stop 2 takes place at Grand Park in Westfield, Indiana, from August 28–30. The season culminates at the World Fitness Finals at the Bella Center in Copenhagen, Denmark, from December 17–20.
Competition spans Pro Men, Pro Women, Elite Teams and Project 1 divisions at the Tour Stops, with individual age group divisions added at the Finals — a structure that puts developing competitors and the best athletes in the world on the same floor across a single season.
Functional fitness challenges athletes through a constantly varied combination of squatting, Olympic lifting, running, jumping, gymnastics and other high-intensity movements. Rehband knee sleeves are anatomically designed to provide a secure fit, joint warmth, stability and consistent support without restricting the movement athletes need during training and competition.
While the official partnership designation covers knee sleeves, the collaboration reaches further: Rehband and the World Fitness Project have also introduced co-branded products across the RX line, including elbow sleeves and wrist support, as part of the Rehband x World Fitness Project Limited Collection, available in limited quantity while stocks last.
Because World Fitness Project athletes compete across a full season rather than a single weekend, their equipment is asked to hold up over months of training blocks, qualifiers and live competition — the conditions Rehband products are developed for.
The partnership will be activated at World Fitness Tour events and across Rehband and World Fitness Project digital channels throughout the 2026 season.
About Rehband
Founded in 1955, Rehband is a global leader in premium knee sleeves, sports supports and performance equipment. With more than 70 years of experience, Rehband develops anatomically designed products that help athletes train with confidence, perform at their highest level and pursue their full potential.
Rehband products are trusted by athletes across functional fitness, weightlifting, powerlifting, endurance sports and team sports, ranging from dedicated fitness enthusiasts to elite international competitors.
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About the World Fitness Project
The World Fitness Project is a professional functional fitness league created to give the sport the structure of a full competitive season. Its World Fitness Tour combines online qualifiers, live Tour Stops and the World Fitness Finals.
The 2026 season features Tour Stop 1 at Drumsheds in London, United Kingdom (May 1–3), Tour Stop 2 at Grand Park in Westfield, Indiana, United States (August 28–30), and the World Fitness Finals at the Bella Center in Copenhagen, Denmark (December 17–20).
Tour Stops feature Pro Men, Pro Women, Elite Teams and Project 1 divisions, with individual age group divisions competing at the World Fitness Finals.
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