Today, Rehband proudly announces the launch of the 2016 CrossFit® Games Limited Edition knee sleeves. The sleeves will launch in select stores worldwide throughout June, to celebrate the CrossFit® community and the quest of becoming Fittest On Earth®. The limited edition knee sleeves have been developed as part of a 2-year partnership deal between Rehband and CrossFit®, Inc.
“CrossFit® is an important sport for us at Rehband as we see these men and women constantly strive to reach their full potential. We have developed the Limited Edition knee sleeves as part of the Rx Line collection, in close corporation with CrossFitters to support the athletes and enable them to perform on top and avoid injuries that could limit their performance and health,” said Celine Flach, Global Marketing Manager at Rehband.
The Rehband team will be onsite at The CrossFit® Games in Carson California, July 19-24th, to support the athletes. Rehband will also show its’ support for the CrossFit® Games staff and dedicated judges by giving each of them one pair of the limited edition knee sleeves.
The knee sleeves are produced based on Rehband’s renowned patented anatomic fit and deliver consistent compression and warmth offering different levels of support. They are the top choice for the world famous CrossFit® Games Champions Camille LeBlanc- Bazinet and Rich Froning Jr., Josh Bridges and many others.
”Crossfitters are very pro-active. We use the protective gear we need. When you have a 300 pound barbell crashing on you, your joints and ligaments can only take so much, they need a little bit of help,” said Rich Froning, The Fittest Man in History, and winner of the CrossFit® Games five years in a row. “You can’t overstate the importance of involving athletes in product development. We are the ones that are going to be wearing it, and if it feels good or works for us, then it is going to work for other athletes also. One thing we talk about in CrossFit® is that everyone is an athlete, you want to include everyone in that.”
The Rehband team recently visited Rich Froning in his hometown, Cookeville, to do an interview about his life as a CrossFitter and his training for The Games. Videos from the visit will be posted through Rehband channels all summer.
The CrossFit® Games Limited Edition knee sleeves are available for purchase at DicksSportingGoods.com, RogueFitness.com , Store.Crossfit.com and selected retailers worldwide. They will be available in Turquoise/Black (5mm), Black (5mm and 7mm) and Champion’s Edition in Gold/Black (5mm). The price range is between 41 and 48 USD per product.
The CrossFit® Games will be broadcast on the ESPN network as well as CrossFit®’s website located at games.crossfit.com.
For more information:
Don’t miss our interview with Rich Froning: ”A day in the life of the Fittest Man In History”
Also check out the Q&A from the interview, and our campaign images.
For more images, videos and information go to rehband.com/extranet.
User ID: Rehband Global / Password: Rehband
Click on ”CrossFit® Games Limited Edition” in the left side menu called ”Lightbox”.
You are also always welcome to contact the Rehband marketing department at firstname.lastname@example.org.
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