New Rehband Packaging And Product Names

At Rehband we believe in our mission as a company– taking it as a personal commitment to make a difference helping people to enable their full potential. Our dedication is reflected in the everyday strive for improvements as a company. There are many exciting updates underway and we are now proud to present Rehband’s new packaging design and updated product titles.

Rehband has been around for over 7 decades to support needs of all athletes, at all levels, and we continue to grow and evolve. Creating new product names and an updated packaging design will make it easier for you to find the right product for your wishes and needs.

The new product names aim to flirt with the company’s medical heritage using inspiration from Latin abbreviations that otherwise are often used as medical terms. We have taken creative liberty and developed a Rehband version of these abbreviations – these definitions follow below.

RX

Rx /recipe/ means Prescription” in Latin. This is what we call products that are developed to prevent injuries and increase performance.

Injury prevention is central to living an active life and it should go hand-in-hand with activity. Prevention not only includes wearing the right type of preventative gear suited for an active lifestyle, but may also include warm-up and warm-down, stretching, staggering of frequency and dose of exercise etc.

X-RX

Rx /recipe/ means “Prescription” in Latin. X-RX is what we call our products that are developed to prevent injuries, increase performance and provide extra support.

As for the RX products there’s a focus on prevention of injuries and on increasing performance. The functions of warmth, compression and strengthened receptive input result in a wide range of benefits such as coordination, improved balance, increased blood circulation. The combined results can increase performance in the chosen activity and the X-RX products give extra support which can help you max out your lifts. The products often have straps for individual adjustment.

QD

QD /quaque die/ means “Every day” in Latin. This is what we call our lightweight products that can be used for every day support, while maintaining the agility of movement.

These products give the user light support and stability. Stability, which can be defined as the ability to utilize the body’s structures in the safest, most efficient positional relationships for the functional demands imposed on them. For every-day use and support.

PRN

PRN /pro re nata/ means “As needed” in Latin. This is what we call our products with shock absorption capabilities used as needed to protect from impact, e.g. from hits and falls.

The anatomically shaped PRN products stay in place during work-outs, offer protection for blows and falls yet don’t compromise on flexibility of movement. Regardless of the activity, an active person should feel safe, and be safer during their work-out. One should not need to worry too much about an injurywhen trying to focus on making an important movement while competing or preparing for a crucial moment in a game.

UD

UD /ut dictum/ means “As directed” in Latin. This is what we call our products with additional supporting features used to target discomforts and injuries. 

The current product lines “Active Line”, “Blue Line”, “Power Line”, “Protection Line”, “Basic Line”, Power Line”, and “Core Line” will be removed.

Rehband supports are designed to support you in case of existing injuries or discomforts, and also to prevent injuries and re-injuries. They help the user in getting back to an active life faster. The functional characteristics of Rehband products relieve pain and discomfort caused by injuries, meaning that a user can keep exercising in his or her sport and aim at returning to the desired level.

The Rehband packaging will have a clean and modern design to clearly communicate the function and looks of the product. The new design will be phased in during the summer of 2018.

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